Masterclass: The Art of Social Media at Mortimer House

By on March 10, 2019

How’s your social media game? With new platforms fundamentally changing how we communicate and consume, the potential that social media holds for arts and culture – and the visual opportunities created by platforms such as Instagram and Pinterest – is unparalleled in terms of reaching audiences.

Whether starting your social media strategy or aiming to widen your skills and take it up a notch, join us for this one-day masterclass to benefit from hands-on insights and attention-grabbing examples alongside a take-away tool kit to plan, create and distribute powerful creative content across social media platforms.

What I will learn:
How to effectively and innovatively harness social media within the creative industries; an understanding of how to shape your own social media strategy and campaigns; inspiring insights into creating content; a journey into the role that social platforms can play in the creative and commercial journey.

How will I learn:
Through a mixture of presentations, Q&A and interactive workshops with relevant, inspiring industry professionals.

Who should attend:
If you want to learn about how social media platforms have and can be used to engage audiences, how to plan a social media campaign, how to rethink social media as a space for art, and develop your own unique, inspiring approach to social media, this masterclass is for you. The Masterclass has been created with the whole spectrum of the creative industries in mind; from art to fashion, interiors, cultural experiences, graphic design, architecture, photography and beyond.

Spaces are limited for this Masterclass Series.


Nadira Amrani is a British Algerian director and photographer signed to London based production company Blink.

Her work focuses on celebrating unrepresented communities – she is also the founder of collective and digital platform POC worldwide. Amrani’s recent short film Fly premiered at the BFI film festival. Amrani has curated screenings for the ICA, V&A, Tate Modern and the BFI.

Annie Andoh is Social Media Manager for the V&A. Annie has worked in an array of marketing and advertising agencies, running social media campaigns for: Rolls-Royce, Sony Music, IBM, British Heart Foundation and Pernod Ricard to name a few. Since finding a home at the V&A as Social Media Manager, she has implemented a dynamic social strategy putting visual identity and audience insights at the heart of content – propelling the museum to connect with audiences in new ways.

Hannah Ray is a social strategist and visual storyteller. A journalist by training, Ray specialises in helping people and companies connect to community through storytelling on social platforms. She currently works for Condé Nast International, overseeing social editorial strategy for 24 Vogues at Vogue International, having previously worked at Instagram where she was the company’s first international hire, launching six international editorial Instagram accounts and Instagram Stories.

A journalist by training, she has more than ten years’ experience working in the news and tech industry as reporter, producer, community manager, editor, creative lead and social media strategist. She is a writer, editor, thinker and trainer working in the media and art industry.

Alice Skinner, Illustrator & Visual Artist

Masterclass: The Art of Social Media at Mortimer House will be held at Saturday 16th of March 2019.

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Business & Arts | Masterclass: The Art of Social Media at Mortimer House